How TikTok Shop Works
GoSellIt
Turn Content into Commerce — Seamlessly
TikTok Shop is revolutionizing the way people discover and buy products online. Unlike traditional marketplaces, it integrates shopping directly into entertainment, allowing users to watch, engage, and purchase — all without leaving the app.
If you're a seller in the UK, TikTok Shop offers a unique chance to reach millions of potential buyers through short videos, Live streams, and influencer partnerships. But how does it actually work?
🛒 The Basics of TikTok Shop
At its core, TikTok Shop is an in-app shopping feature that allows sellers to list their products and sell directly to users — within the TikTok ecosystem.
Here’s how it functions:
1. Product Listing
You create listings for your products inside TikTok Shop — complete with images, videos, descriptions, prices, and inventory details.
2. In-App Promotion
These products appear on your profile, inside videos, Lives, and under a dedicated “Shop” tab. Viewers can click a product link while watching content and buy it instantly — no redirects or checkout friction.
3. Creators Promote Your Products
With TikTok’s Affiliate Program, content creators can promote your products using their own videos and earn commission on sales — giving your brand massive exposure without upfront ad costs.
4. Customers Place Orders
Shoppers simply tap, add to cart, and check out — all without leaving the TikTok app. TikTok handles the transaction, and you're notified to ship the item.
5. You Fulfil & Manage Orders
Once an order is placed, it’s up to you (or your agency partner — like GoSellit) to pack, ship, and update order status. TikTok also helps with tracking, returns, and dispute resolution.
🚀 Why It Works So Well
TikTok Shop taps into what modern shoppers love: quick discovery, social proof, and impulsive buying driven by trends, entertainment, and creator recommendations.
With content driving commerce, your product can go viral overnight — not because you paid for ads, but because a creator showcased it creatively.
This is social commerce at scale, and it’s redefining e-commerce in the UK.
👇 TikTok Shop Selling Formats
TikTok Shop offers multiple selling touchpoints:
Shoppable Videos: Upload videos with tagged products
Live Shopping Events: Go live to showcase products in real-time
Creator Affiliates: Let influencers create content and promote your items
Product Showcase Tab: Dedicated shopping section on your profile
🧠 Not Just Selling — It's Storytelling
TikTok Shop is more than just transactions — it’s an opportunity to build community, tell your brand story, and engage your audience in ways Amazon and eBay simply can’t match.
💼 And with GoSellit...
Don’t worry if this all sounds overwhelming — GoSellit manages every step for you. From listing products and handling fulfilment to working with creators and running strategy — we make TikTok Shop work for you.
❓ Frequently Asked Questions
We handle everything — from product listings, order fulfilment, and customer support to strategy, reporting, and dispute resolution. You stay focused on sourcing; we run the shop.
Not at all! We help both new and established sellers. If you don’t have a shop yet, we can create, verify, and launch one for you.
We use real-time trend research, market analysis, and TikTok performance data to identify high-potential products that align with your brand and target audience.
Most clients begin seeing traction within the first 2 weeks. However, results depend on product quality, niche, and consistency — and we guide you every step of the way.
Yes! While we manage the day-to-day, you’ll always have visibility and final say on key decisions — like product selection, pricing, and strategy direction.
GoSellIt
If you have any questions, feedback, or need assistance, feel free to reach out using the contact details below. Our team is always here to help and will respond as quickly as possible.
Thank you for getting in touch with GoSellit!
Email: info@gosellit.co.uk
Phone: +44 1582 356230
Office: 30 Ashburnham Road, Luton, England, LU1 1JP
