GoSellIt
Turn Content into Commerce — Seamlessly
TikTok Shop is revolutionizing the way people discover and buy products online. Unlike traditional marketplaces, it integrates shopping directly into entertainment, allowing users to watch, engage, and purchase — all without leaving the app.
If you're a seller in the UK, TikTok Shop offers a unique chance to reach millions of potential buyers through short videos, Live streams, and influencer partnerships. But how does it actually work?
🛒 The Basics of TikTok Shop
At its core, TikTok Shop is an in-app shopping feature that allows sellers to list their products and sell directly to users — within the TikTok ecosystem.
Here’s how it functions:
1. Product Listing
You create listings for your products inside TikTok Shop — complete with images, videos, descriptions, prices, and inventory details.
2. In-App Promotion
These products appear on your profile, inside videos, Lives, and under a dedicated “Shop” tab. Viewers can click a product link while watching content and buy it instantly — no redirects or checkout friction.
3. Creators Promote Your Products
With TikTok’s Affiliate Program, content creators can promote your products using their own videos and earn commission on sales — giving your brand massive exposure without upfront ad costs.
4. Customers Place Orders
Shoppers simply tap, add to cart, and check out — all without leaving the TikTok app. TikTok handles the transaction, and you're notified to ship the item.
5. You Fulfil & Manage Orders
Once an order is placed, it’s up to you (or your agency partner — like GoSellit) to pack, ship, and update order status. TikTok also helps with tracking, returns, and dispute resolution.
🚀 Why It Works So Well
TikTok Shop taps into what modern shoppers love: quick discovery, social proof, and impulsive buying driven by trends, entertainment, and creator recommendations.
With content driving commerce, your product can go viral overnight — not because you paid for ads, but because a creator showcased it creatively.
This is social commerce at scale, and it’s redefining e-commerce in the UK.
👇 TikTok Shop Selling Formats
TikTok Shop offers multiple selling touchpoints:
Shoppable Videos: Upload videos with tagged products
Live Shopping Events: Go live to showcase products in real-time
Creator Affiliates: Let influencers create content and promote your items
Product Showcase Tab: Dedicated shopping section on your profile
🧠 Not Just Selling — It's Storytelling
TikTok Shop is more than just transactions — it’s an opportunity to build community, tell your brand story, and engage your audience in ways Amazon and eBay simply can’t match.
💼 And with GoSellit...
Don’t worry if this all sounds overwhelming — GoSellit manages every step for you. From listing products and handling fulfilment to working with creators and running strategy — we make TikTok Shop work for you.